Wild & Kind
19 Oct 2022
- Glasgow and Strathclyde
- Support
Wild & Kind is a sustainable embroidery, garment, and risograph print company which works with 100% organic, recycled materials sourced from ethical suppliers – from hoodies to accessories.
All profits are invested back into supporting its community and fostering positive social change in Scotland. Originally set up to tackle isolation and loneliness for marginalised gender identities, Wild & Kind also offers free workshops, which provide an inclusive space for people to connect, flourish, and grow – with emphasis on providing a safe space for alternative gender groups.
Trudi Donahue, founding director of Wild & Kind, joined the 2021 Ambition Cohort in the Step-up group, with the aim of developing her leadership skills so that she could better understand how to maximise growth and business development.
Trudi also wanted to learn how to delegate more and free up time to problem-solve and focus on the bigger picture. She highlighted the importance of peer-to-peer support as an integral element of the Ambitions Programme as it allowed her to connect with other mission-aligned businesses. It also provided a unique opportunity for networking and exchanging knowledge and experience.
“Wild & Kind has recently gone through a period of rapid growth, and I felt there was a holistic improvement in my learning, confidence, and ability as a leader, managing a team, and with my overall business skills as part of being on the Ambitions Programme."
Trudi Donahue
Founding Director of Wild & Kind